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Dallas – August 19, 2013 – Salon haircolor service dollars grew by 3.5% in 2012, as client visits increased, salons offered new types of haircolor services and tweens and teens became professional haircolor users, according to the new 2012 Professional Salon Haircolor Study from Professional Consultants & Resources, (ProConsultants.us). Haircolor continued to be the primary driver of salons’ business and the good news for salons is that haircolor service sales are projected to continue to grow over the next five years. That growth is projected to come from increased salon visits, clients seeking gray coverage or fashion color, clients seeking corrective color as a result of botched home-color and new haircolor/styles driving growth for demi permanents, permanents, vibrants/vivids, pastels, lighteners and refreshers.

“Salon haircolor services are vital to the very growth and survival of salons and the salon industry at large,” says Cyrus Bulsara, president of Professional Consultants & Resources. “Salon haircolor services attract clients, who then also purchase cuts, as well as other services and home-care products.”

The 2012 Professional Salon Haircolor Study found sales of salon haircolor products at the manufacturer dollar level growing at 3.6%. Haircolor remained the largest, fast growing, major salon product category at $756 million in manufacturers’ sales. The study also found:

  • Haircolor grew strongly in spite of stagnant discretionary consumer dollars resulting from a U.S. economy with low gross domestic product growth. It it is projected to continue to grow by low-single digits through at least 2017.
  • Salon haircolor service dollars grew 3.5%. Chair/suite rentals aggressively gained market share from mid-tier salon chains, as clients took their color business away from mall salons and closer to their homes.
  • Indicating new dynamics and trends, manufacturers’ sales of demi/semi permanent color grew at more than twice the rate of permanent haircolor products.
  • Men’s haircolor services for gray coverage/blending sharply increased at upscale men’s barbershops/salons.
  • Crèmes/gels outsold liquid haircolor for a major usage shift. Most liquids now have crème and/or gel versions.
  • L’Oréal remains the overall category leader in haircolor sales, with its Matrix, Redken, L’Oréal Technique and L’Oréal Professionnel brands. P&G pursues closely and continues its rapid full-service growth, with its Clairol, Wella and Sebastian divisions. KAO’s Goldwell, Sally Beauty’s Ion Color and Schwarzkopf follow, with continued strong growth by Sally’s own-label brands. Rounding out the market leaders are Paul Mitchell, Farouk Systems, Aveda, Framesi, TIGI and Joico.
  • Newer color category entrants, including Sally Ion Color, Paul Mitchell and Joico, continued to gain market share.
  • Smaller European Union haircolor companies, including Keune, IT&LY, Davines and Alfaparf, and U.S. companies such as Pravana and Aloxxi helped grow the category.
  • Salon distribution realignments have abated, allowing most salon haircolor brands to focus on growing again.
  • The study covers major new brands like Wella’s Illumina and Beth Minardi Signature Color, plus restages of brands like Schwarzkopf’s Igora, Goldwell’s Elumen and L’Oréal’s INOA2 in detail.
  • The study also details formulation and toxicity issues surrounding MEA (monoethanolamine), PPD (paraphenylenediamine) and other unsafe chemicals per EU regulation.
  • The study outlines the newest haircolor and fashion/style trends from top U.S. master colorists.
  • It also outlines future haircolor product needs per leading master colorists, independent artistic salons, independent stylists and salon chains.

New sections on men’s haircolor services/products, haircolor advertising and shipment market shares for all of the leading haircolor corporations and by division are included.

Professional Consultants & Resources is the leading strategic consulting company and top professional beauty industry data source. This is the only highly detailed study published on the high-growth U.S. salon haircolor market in 2012. Its research, data and analysis are must-haves for all salon haircolor marketers, distributors, salon chains and others doing business in the professional beauty industry. Electronic copies are available for immediate transmission and hardcopies by overnight delivery. For purchasing information, pricing or questions regarding the 2012 Professional Salon Industry Haircolor Study, contact Bulsara at cbulsara@augustmail.com, connect with him on Facebook for industry news and trends at facebook.com/cyrus.bulsara1, follow him on Twitter at twitter.com/SalonProConsult or visit proconsultants.com.

Categories: Haircolor Trends

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