Dallas—August 13, 2015—The professional salon beauty industry’s appliances category grew 5.2% in 2014, according to the new, updated 2014 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, the U.S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company.
That is 65% greater than the overall salon industry’s growth rate of 3.1% for the same time frame. This new, updated, comprehensive, 80-plus page study, reports on sales of hair dryers, curling/flat/styling irons, trimmers, clippers and shavers. It includes a complete section on shears, and covers major trends and influences on the market, categories and segments. A 5-year historical and 5-year growth projection is included, along with upcoming market needs of both stylists and consumers.
The study audits leading salon industry beauty store stocking by brand, manufacturer and price while tapping the expert resources of veteran executives in the professional salon industry and salon appliances marketplace.
“Salon appliances continued their hot streak, pun intended, as a leading growth category in the professional beauty industry for the seventh straight year,” says Cyrus Bulsara, president of Professional Consultants & Resources.
“As a result, major professional salon companies have entered the hard goods category, now identified as a high-margin, high-profit market segment.
“A major struggle for industry domination and leadership at the top continued during 2014 and Conair leads.Significant erosion occurred on some major brands, as new entries increased their market shares and captive store brands gained further importance. Conair leads the pro market sales by dollar volume for the third straight year.”
The Top 10 professional salon appliance companies by dollar volume are:
- Conair (includes BaByliss, Forfex, Italia Brava, BeLiss Pro, Jilbere, Rusk, One n’ Only/Argan, Mira Curl, Volare)
- Helen of Troy (includes Belson, NextGen, Gold n’ Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, TIGI)
- Wahl (Sterling)
- Oster (Jarden)
- Farouk Systems (CHI)
- John Paul Mitchell Systems
- Sally Beauty Brands
- Bio Ionic
- GHD. (On a Pure styling appliances play basis – FHI Heat, Cricket and T-3 Micro make the Top 10 list)
The study identifies key findings and growth drivers influencing appliance sales during 2014:
- Sales of salon-only appliances grew 5.2%. Appliances in the pro beauty and gray market posted lower growth at 2.8%.
- Professional channel curling and flat iron sales grew at 6.3%; blow dryers grew 3.2% and clippers/trimmers at 3.7%.
- As noted above, important growth factors affecting the appliance market were, the continued growth of curling and specialty irons, along with the continued strength of flat irons, plus newer technologies introduced into the market.
- Growth in chair and suite rental salons, aided sales at Beauty Systems Group (BSG)/Cosmoprof, SalonCentric and other full-service distributor stores. Rentals are the fastest growing industry segment and use the newest hardgoods.
- Continuing gray market diversion accounted for 25.8% of all appliances sales, with “exclusive” salon lines now available at QVC, Ulta, Sephora, Target, Bed Bath & Beyond and other mass and department store retailers.
- Helen of Troy reported lower personal care sales, but strength in its Hot Tools brand; however, the company’s other brands were “impacted by the economy and captive labels.” Conair has now been the pro market leader for 3 years.
- New product features, resulting in higher prices and trendy new appliance features offset lower, base-model pricing.
- Farouk (CHI Brand), which ranked sixth in overall professional distribution and third in styling appliances, partnered with Kardashian Beauty. The study also identifies significant changes at other major appliance manufacturers.
- The study reviews Andis, Wahl, Oster and BaByliss/Forfex, the 3 market leaders in the clipper/trimmer category.
- The 2014 study also features an in-depth category report on the professional shears market.
Trade advertising data for appliances and shears are reported in depth, along with an analysis of 2014 promotions.
A special section reveals market shares for top companies and names more than 130 North American brands.