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Dallas—August  2011—Professional Consultants & Resources, (www.ProConsultants.us), the leading strategic consulting company and professional beauty industry data source, has released its NEW, in-depth 2010 Professional Salon Haircolor Study.

The 2010 Professional Salon Haircolor Study shows US salon haircolor product dollars growing at 3.2%—the fastest growing major product category—in an economy emerging from recession. (In comparison, overall salon hair care growth was 4%.) Growth comes primarily from increased salon visits and minor price increases in demi/semi permanents and permanents. Haircolor services grow by 3.3%, as consumers’ frequency of salon visits and demands for haircolor services start to rebound.

Some of the major findings detailed in the 2010 Professional Salon Haircolor Study are:

  • Haircolor makes a big comeback and is projected to grow to mid-to-single digits by 2015.
  • Salon Industry distribution realignments have abated, so all salon haircolor companies can grow.
  • Haircolor is the “AXIS SERVICE” that generates other salon services and sales for haircare products.
  • Salon haircolor services  grow 3.3%, as booth rentals continue taking share from leading salon chains.
  • Demi & semi permanents  register a much higher growth and nearly double the overall category.
  • Permanents grow at slower rates. Growth is lower than the category rate and indicates a new trend.
  • Crèmes & gels now totally surpass liquid haircolor sales in the United States for a major paradigm shift.
  • L’Oréal is the undisputed category leader with Matrix, Redken, L’Oréal Technique and Professionnel.
  • P&G grows in full-service and follows closely behind with Clairol, Wella and Sebastian divisions.
  • Goldwell/KPSS ranks third and Schwarzkopf follows, both with flat to minor gains.
  • Newer category entrants, like Sally’s ION, Paul Mitchell, JOICO and TIGI, continue to steal market share.
  • Aggressive new haircolor companies, like IT&LY, Alfaparf, Pravana, Aloxxi, will increase the category.
  • Major, unique, new products and line extensions in 2010-2011 are covered.
  • L’Oréal’s INOA launch has mixed results in salons. Future still uncertain on pricing and performance.
  • The study features haircolor trends from top US master colorists.
  • Study covers hot hairstyle and haircolor trends, like the “Beckham Bob,” the “Pob,” “Mop,” “Aniston,” “Hollywood Glam,” “Peek-a-boo” and their market impact.
  • “Simple Cut N’ Color” service demand at booth rentals. Multi-chromatic face framing highlights are hot.
  • Future US Market Haircolor products needed by Master Colorists and leading salons and chains.

“A really surprising finding is that Sally Beauty’s ION brands have grown so dramatically that they are now the fifth largest haircolor marketer, behind L’Oréal, P&G, Goldwell and Schwarzkopf,” says Cyrus Bulsara, president of Professional Consultants and Resources.

New sections on haircolor shipment market shares for all leading haircolor corporations/by divisions show L’Oréal, P&G, KPSS/Goldwell and Schwarzkopf as leaders. Sally, Paul Mitchell, Farouk, Aveda, Framesi, TIGI and JOICO follow.

Electronic copies are now available for immediate transmission and hardcopies by overnight.

For purchasing information, pricing or questions regarding the 2010 Professional Salon Industry Haircolor Study, please contact Cyrus Bulsara, president, Professional Consultants & Resources, at: cbulsara@augustmail.com or go to www.ProConsultants.us.

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